Did you know that there are more than 10,000 books about “Business Planning” on Amazon.com?

Well, you don’t need to waste your time reading them all. Here our Best Of list.  Read them and attend one of the Investaura’s seminars, together they are worth as much as an expensive MBA program:

Business Planning

  • Business Plans for Dummies, Paul Tiffany and Steven D. Peterson, Wiley Publishing, 2nd Edition, 2005
  • The definitive business plan, Richard Stutely, Financial Times Prentice Hall, 2nd Edition, 2002
  • Business Planning for Managers: How to use powerful techniques to write better business plans, Pierre Lurin, Investaura Publications, 1st Edition, 2010. Where to buy?


  • New Business Ventures and the Entrepreneur, Stevenson, Roberts, Sahlmann, McGraw Hill, 2006
  • Entrepreneurship, Miroslaw Malek and Peter K. Ibach, dpunkt.verlag, 1st Edition, 2004 (in German)
  • Praxisratgeber Existenzgründung, Sandra Bonnemeier, dtv, 2005 (in German)

Accounting & Finance

  • Principles of Corporate Finance, Richard A. Brealey and Stewart C. Myers, MacGraw-Hill, 6th Edition, 2000
  • Valuation: Measuring and Managing the Value of Companies, Tom Copeland, Tim Koller and Jack Murrin, McKinsey&Company, Wiley, 2nd Edition, 1996
  • Understanding Company Financial Statements, R.H. Parker, Penguin Books, 6th Edition, 2007
  • Analysis for Financial Management, Robert C. Higgins, McGraw-Hill, 7th Edition, 2004

Innovation (incl. Value Chain, Business Model, Forecasting)

  • Diffusion of Innovations, Everett M. Rogers, free press, 5th Edition, 2003
  • Crossing the Chasm, Geoffrey A. Moore, HarperBusiness, 3rd Edition, 2002
  • Inside the Tornado, Geoffrey A. Moore, HarperBusiness, 2nd Edition, 2004
  • Mastering the Dynamics of Innovation, James M. Utterback, Harvard Business School Press, 1994
  • The Innovator’s Dilemma, Clayton M. Christensen, Harper Business Essentials, 3rd Edition, 2003
  • Clockspeed: Winning Industry Control in the Age of Temporary Advantage, Charles H. Fine, Sloan School of Management, MIT, 1998, Perseus books
  • Digital Nomad, Tsugio Makimoto and David Manners, Wiley, 1997


  • Strategy Maps, Robert S. Kaplan and David P. Norton, Harvard Business School Press, 2004
  • Winning, Jack Welch, HarperCollins, 2005
  • Smarter Selling, K. Dugdale & D. Lambert, FT Prentice Hall, 2007
  • Real Options: a Practioner’s guide, Tom Copeland and Vladimir Antikarov, Texere Publishing, 2003
  • The Personal MBA, Josh Kaufmann, Viking, 2011
  • Das komplette Wissen der MBAs, Peter Navarro, FinanzBuch Verlag, 2007 (in German)