This is our introductory section to Business Planning as an Art and a Science. It provides answers to the following questions:

• What is a Business Plan?
• Why do I need a plan?
• What is a business?
• What are the main use cases fo Business Plans?
• Which kind of topics do business plans interface with?
• What are the three Business Plan components?
• What is the innovation?
• Why now?
• What are the risks?
• Which business am I in?
• Where do I find a Business Plan check list?
• Where do I find Business Plan templates?