We have borrowed this section from Josh Kaufman (see Reading List: the Personal MBA):
A business is a repeatable process that:
- creates and deliver something of value
Value creation: discover what people need or want, then create it
- that other people want or need
Marketing: attract attention and build demand for what you have created
- at a price that they are willing to pay
Sales: turn prospective customers into paying customers
- in a way that satisfies the customer needs and expectations
Value delivery: deliver your customers what you have promised and ensure that they are satisfied
- so that the business brings enough profit to make it worthwhile for the owners to continue operations
Finance: bringing in enough money to keep going and make your effort worthwhile