Your business plan is full of risk. But two categories are particularly important: market risk and technology risk.

Are you primarily facing market risk or technology risk?

Is the market unclear or unproven? Is there a market at all for your product or service? Can you grab a share of this market here and now – not in 10 years – and at affordable costs (marketing, sales)?

Or is it primarily a technology risk i.e. the market is there, but it is unclear whether the technology is mature enough or can be developped fast enough before you run out of cash.

If your business plan contains both large market risks and technology risks, what can you do to reduce them? Think about developping your product and your market in stages. Or maybe start with an adjacent market. If you can’t reduce the risks, then watch out: your business plan is very, very risky!