This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:

Getting Started

  • Structuring a business plan
  • Case study of a UMTS service provider
  • What can we learn from the crash?

Financial Statements and Valuation

  • Understanding financial statements
  • Valuing businesses
  • Checklist of common pitfalls

Forecasting Revenues and Costs

  • Forecasting is an art
  • Forecasting on the supply side
  • Forecasting demand

Advanced Techniques

  • Knowing your competitors
  • Value chain and business model
  • Scenario planning
  • Valuing business opportunities as ‘Real Options’

Business Planning for Managers is illustrated with 100 pictures.

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