When you pitch to VCs, the primarily product that you are selling is: YOU!
Even more important than the business idea, VCs are investing in people: YOU and your team. So in a very short period of time, YOU have to make them like YOU. They have to be confident that YOU bring the following characteristics:
- Integrity (‘Can we trust you with our money?’)
- Passion (‘Are you ready to leave what you currently do? put your days, nights and week-ends into the new business?’)
- Experience (‘Have you done something similar before?’)
- Knowledge (‘Do you have domain expertise?’)
- Skills (‘Do you have the skill to run the business, technically, commercially etc?’)
- Leadership (‘Do you have a team? If you don’t have the skills, can you find people who are ready to follow you?’)
- Commitment (‘Will you be there until the end?’)
- Vision (‘How will you change the world?’)
- Realism (‘Do you understand how tough it is to change the world?’)
- Coachability (‘Can you listen and learn from the experience of others?’)
Here is the video: