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Welcome to the Art of Business Planning
What is a Business Plan?
Why do I need a plan?
What is a business?
What are the main use cases for Business Plans?
Where do I find Business Plan templates?
What kind of topics do Business Plans interface with?
What are the three Business Plan documents?
What is the innovation?
Why now?
What are the risks?
Which business am I in?
Where do I find a Business Plan checklist?
Marketing
Product
Customers
The adoption curve
Pricing
Sales channels
Sales
Selling process
Buying process
Barriers to purchase
Negotiation
Trust
A good salesman
Competition
Core competence
Comparative advantage
Unique Selling Propositions (USPs)
Competitive strategy
Competition analysis
How to beat the competition
Barriers to entry
Change in business model
Forecasting
Demand side forecasting
Supply side forecasting
The diffusion of innovation
Factors influencing adoption
S-curve
Mega trends 2030
Finance
Financial statements
Profit and Loss
Balance sheet
Cashflow
Liquidity plan
Financial Ratios
Profitability ratios
Liquidity ratios
Stability ratios
Other KPIs
Cost of capital
Cost of equity
Cost of debt
Valuation
Net Present Value (NPV)
Multiples
Economic Value Added (EVA)
Real options
Financing
Taxation
HR
People
The Team
MBAs
Friends and Business
Environment
Are you an entrepreneur?
Insurance
Legal issues
Legal forms
Proprietorship
Partnership legal form
Corporation
IPRs
Trademarks
Patents
Copyrights
Contracts
Strategy
Competitive strategy
Value chain & Business Model
Scenario planning
Desserts
What makes a good business plan?
Does a good business plan make a good business?
Beware of sunk costs
The 80-20 rule
Investigate side projects and pivot
Business is the art of not making compromise
Key success factors
Big ideas to remember
The most difficult is…to get started
Videos
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The Art of Business Planning
Business Plans for Entrepreneurs and Managers
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Download area
Simple Business Plan template (EXCEL)
IRR calculation template (EXCEL)
Five S-curve models for forecasting demand (EXCEL)
Financial Ratio Analysis template (EXCEL)
Financial Results template with full financial statements (EXCEL)
Business Plan template for the Tech industry (EXCEL)
Business Plan for Telecom Service Providers (EXCEL)
Solution business case for suppliers and service providers (EXCEL)
Short-Term Planning and Forecasting (EXCEL)
Budgeting and Business Planning for Telecoms (EXCEL)
Solution business case with scenario management and sensitivity analysis (EXCEL)
Integrated Short-term & Long-term Planning (EXCEL)
M&A and fundraising (EXCEL)
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Pierre Lurin, author of ‘Business Planning for Managers’
