We love what Sequoia Capital says about Business Plan. The original can be found on their web site, but we are pleased to reproduce it below:
We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed.
Define the company/business in a single declarative sentence.
Describe the pain of the customer (or the customer’s customer).
Outline how the customer addresses the issue today.
Demonstrate your company’s value proposition to make the customer’s life better.
Show where your product physically sits.
Provide use cases.
Set-up the historical evolution of your category.
Define recent trends that make your solution possible.
Identify/profile the customer you cater to.
Calculate the TAM (top down), SAM (bottoms up) and SOM.
List competitive advantages.
Product line-up (form factor, functionality, features, architecture, intellectual property)
Average account size and/or lifetime value
Sales & distribution model
Founders & Management
Board of Directors/Board of Advisors